# OMniLeads & Meta
OMniLeads integrates seamlessly and directly with Meta using the platform's built-in Open Source Channel Orchestrator.
OMniLeads users have access to a suite of advanced tools and native APIs that make it easy to enable the official WhatsApp Business channel (Meta API) for their business, ensuring reliable, secure, and scalable communication.
Unlike intermediary-based integrations, the direct connection to Meta offers complete control over the business account, associated phone lines, and messaging templates. Additionally, this integration allows you to manage all business account resources from Meta Business Manager, centralizing configuration and permission management in a single environment.
A key aspect of this option is that the WhatsApp Business number always belongs to the client and can be managed or migrated at any time without depending on external providers. This way, OMniLeads guarantees independence, security, and full compliance with Meta's official policies.
With a WhatsApp Business account registered directly in Meta, you're now ready to integrate messaging and manage the advertising credits or budgets associated with the channel.
This integration leverages the official Meta for Developers APIs, ensuring:
* Greater stability in the delivery and reception of messages.
* Direct control over account settings and metrics.
* Reducing latency and operating costs.
* Access to new capabilities of the Meta ecosystem (interactive messages, multimedia templates, Meta Flows, etc.).
### Prerequisites
{% stepper %}
{% step %}
### Company account in Meta Business Manager
A business account in Meta Business Manager.
{% endstep %}
{% step %}
### Valid Commercial Portfolio
A valid Business Portfolio, from which WhatsApp accounts will be created and the Official Meta API will be used.
{% endstep %}
{% step %}
### Valid phone number
A valid phone number for use with WhatsApp Business API.
{% endstep %}
{% step %}
### Access to Meta for Developers
Access to Meta for Developers, to integrate the WhatsApp Business product from the Meta Apps platform.
{% endstep %}
{% endstepper %}
To learn more about Meta Developers' development tools, we suggest visiting the following link: .
Finally, with administrator access to the OMniLeads instance, you can integrate it with the Meta App and send and receive messages through the official WhatsApp Business API.
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